Generally all fruits, except banana and jack fruit, are beneficial in the treatment of constipation. Certain fruits are, however, more effective. Bael fruit is regarded as the best of all laxatives. It cleans and tones up the intestines. Its regular use for two or three months throws out even the old accumulated faecal matter. It should be preferably taken in its original form and before dinner. About sixty grams of the fruit are sufficient for an adult.
Pears are beneficial in the treatment of constipation. Patients suffering from chronic constipation should adopt an exclusive diet of this fruit or it's juice for a few days, but in ordinary cases, a medium-sized pear taken after dinner or with breakfast will have the desired effect.
Guava is another effective remedy for constipation. When eaten with seeds, it provides roughage to the diet and helps in the normal evacuation of the bowels. One or two guavas should be taken everyday.
Grapes have proved very beneficial in overcoming constipation. The combination of the properties of the cellulose, sugar, and organic acid in grapes make them a laxative food. Their field of action is not limited to clearing the bowels only. They also tone up the stomach and intestines and relieve the most chronic constipation. One should take at least 350 gm of this fruit daily to achieve the desired results. When fresh grapes are not available, raisins, soaked in water, can be used. Raisins should be soaked for twenty-four to forty-eight hours. This will make them swell to the original size of the grapes. They should be eaten early in the morning, along with the water in which they have been soaked.
Orange is also beneficial in the treatment of constipation. Taking one or two oranges at bedtime and again on rising in the morning is an excellent way of stimulating the bowels. The general stimulating influence of orange juice excites peristaltic activity and helps prevent the accumulation of food residue in the colon.
Other fruits specific for constipation are papaya and figs. Half a medium-sized papaya should be eaten at breakfast for it to act as a laxative. Both fresh and dry figs have a laxative effect. Four or five dry figs should be soaked overnight in a little water and eaten in the morning.
Among the vegetables, spinach has been considered to be the most vital food for the entire digestive tract from time immemorial. Raw spinach contains the finest organic material for the cleansing, reconstruction, and regeneration of the intestinal tract. Raw spinach juice-100 ml, mixed with an equal quantity of water and taken twice daily, will cure the most aggravated cases of constipation within a few days.
Half a lime, squeezed is a glass of hot water, with half a teaspoon of salt is also an effective remedy for constipation. Drinking water which has been kept overnight in a copper vessel, first thing in the morning, brings good results. Linseed (alse) is extremely useful in difficult cases of constipation. A teaspoon of linseed swallowed with water before each meal provides both roughage and lubrication.
Friday, May 30, 2008
Indigestion
Indigestion or dyspepsia is one of the most common ailments today and is caused by dietetic errors. It is a condition of the stomach in which digestive juices are incorrectly secreted, resulting in discomfort.
The alimentary canal and the process of digestion begin at the mouth. The stomach, which is the
most abused organ of the body, looks like a pear-shaped pouch. It forms part of the digestive
tract which is a tube coiled in loops nearly 28 feet in length. It varies in size and position
depending on how much food it contains. An overloaded stomach tends to prevent the
diaphragm from functioning properly. It may also press on the heart.
Symptoms:
Abdominal pain, a feeling of undue fullness after eating, heartburn, loss of appetite , nausea or
vomiting and excessive wind or gas are the usual symptoms of indigestion. Other symptoms
include a bad taste in the mouth, coated tongue, foul breath and pain in the upper abdomen.
Causes:
The feelings of discomfort and distress in the abdomen are often caused by overeating, eating
too rapidly or not chewing properly. Overeating or eating frequently produces a feverish state in
the system and overtaxes the digestive organs. It produces excessive acid and causes the
gastric mucus membrane to become congested. Hyperacidity is usually the result. Overeating
makes the work of stomach, liver, kidneys and bowels harder. When this food putrifies, its
poisons are absorbed back into the blood and consequently, the whole system is poisoned.
Many people gulp their food due to stress or hurry. When food is swallowed in large chunks, the
stomach has to work harder and more hydrocholoride is secreted. Eating too fast also causes
one to swallow air. These bad habits force some of the digestive fluids into the esophagus,
causing burning , a stinging sensation or a sour taste, giving an illusion of stomach acid.
Certain foods, especially if they are not properly cooked, cause indigestion. Some people react
unfavourable to certain foods like beans, cabbage, onions, cucumber, radishes and seafood.
Fried foods as well as rich and spicy foods often cause abdominal discomfort and gas, and
aggravate the existing condition. Excessive smoking and intake of alcohol can also cause
stomach upsets. Constipation may interfere with the normal flow of ingested matter through the
gastro-intestinal tract, resulting in gas and abdominal pain. Drinking too much water with meals,
insomnia, emotions such as jealousy, fear and anger and lack of exercise are among the other
causes of indigestion.
The Cure:
The only effective treatment for indigestion is a thorough cleansing of the digestive tract;
adoption of a sensible diet and a change in the style of living. The best way to commence the
treatment is to adopt an all-fruit diet for about five days. After the all-fruit diet, the patient may
take to a restricted diet of easily digestible foods, consisting of lightly cooked vegetables, juicy
fruits and buttermilk for about 10 days. He may thereafter gradually embark upon a
well-balanced diet.
The use of fruits in general is beneficial in the treatment of indigestion. They flush out the
undigested food reside and accumulated faeces and re-establish health to perfect order. Being
rich in water, they clean body mechanisms thoroughly. The best among the fruits in dyspepsia is
lemon. Its juice reaches the stomach and attacks the bacteria, inhabiting the formation of acids.
Lemon juice removes indigestion by dislodging this acid and other harmful substances from the
stomach, thereby strengthening and prompting a healthy appetite.
The orange is another effective food remedy in chronic indigestion. It gives rest to the digestive
organs and supplies nutrition in a most easily assimilable form. It also stimulates the flow of
Indigestion digestive juices thereby improving digestion and increasing appetite. It creates suitable conditions for the development of friendly bacteria in the intestines.
Another fruit useful in indigestion is grapes. They are a light food which removes indigestion and
irritation of the stomach in a short time and relieves heat. Pineapple is also valuable. It acts as a
tonic in dyspepsia and relieves much of the digestives disorders of dyspeptics. Half a glass of
pineapple juice should be taken after a meal in this condition.
The sufferer from indigestion must always follow the under-mentioned rules regarding eating :
Never eat and drink together. Water or other liquids should be taken half an hour before
and one hour after a meal. Milk, buttermilk and vegetables soups are, however, foods and
can be taken with meals.
i. Never hurry through a meal. Eat very slowly and chew your food as thoroughly as
possible.
ii. Never eat to a full stomach. Always leave the table with a feeling that you could eat more.
Never sit down to a meal, feeling worried, tired, excited or in a bad temper as such
feelings temporarily paralyze the manufacture of digestive juices including hydrochloride.
iii. Do not eat if appetite is lacking. Miss a meal or two, if necessary, until real appetite
returns.
iv. Never boil vegetables, always steam them.
Do not mix too many foods at the same meal. Never eat raw vegetables and raw fruits
together as they require a different set of enzymes. Take protein and starchy foods
separate as far as possible.
v. Yogic asanas such as ardh-matsyasana, srvangasana, uttanpadasana, pavnmuktasana,
vajrasana, yogamudra, bhujangasana, shalabhasana, and shavasana, kriyas like jalneti and
kunjal, and pranayamas like kapalbhati, anuloma-viloma, and ujjai are highly beneficial in the
treatment of indigestion. Light exercises such as walking, golf and swimming also help digestion.
Water Treatment:
A daily enema should be administered to cleanse toxic bowel waste. Other beneficial water
treatments include wet girdle pack applied at night, application of ice bags over the stomach half
an hour after meals, a daily cold friction bath and alternate hot and cold hip baths at night.
Massaging of the abdomen also helps.
The alimentary canal and the process of digestion begin at the mouth. The stomach, which is the
most abused organ of the body, looks like a pear-shaped pouch. It forms part of the digestive
tract which is a tube coiled in loops nearly 28 feet in length. It varies in size and position
depending on how much food it contains. An overloaded stomach tends to prevent the
diaphragm from functioning properly. It may also press on the heart.
Symptoms:
Abdominal pain, a feeling of undue fullness after eating, heartburn, loss of appetite , nausea or
vomiting and excessive wind or gas are the usual symptoms of indigestion. Other symptoms
include a bad taste in the mouth, coated tongue, foul breath and pain in the upper abdomen.
Causes:
The feelings of discomfort and distress in the abdomen are often caused by overeating, eating
too rapidly or not chewing properly. Overeating or eating frequently produces a feverish state in
the system and overtaxes the digestive organs. It produces excessive acid and causes the
gastric mucus membrane to become congested. Hyperacidity is usually the result. Overeating
makes the work of stomach, liver, kidneys and bowels harder. When this food putrifies, its
poisons are absorbed back into the blood and consequently, the whole system is poisoned.
Many people gulp their food due to stress or hurry. When food is swallowed in large chunks, the
stomach has to work harder and more hydrocholoride is secreted. Eating too fast also causes
one to swallow air. These bad habits force some of the digestive fluids into the esophagus,
causing burning , a stinging sensation or a sour taste, giving an illusion of stomach acid.
Certain foods, especially if they are not properly cooked, cause indigestion. Some people react
unfavourable to certain foods like beans, cabbage, onions, cucumber, radishes and seafood.
Fried foods as well as rich and spicy foods often cause abdominal discomfort and gas, and
aggravate the existing condition. Excessive smoking and intake of alcohol can also cause
stomach upsets. Constipation may interfere with the normal flow of ingested matter through the
gastro-intestinal tract, resulting in gas and abdominal pain. Drinking too much water with meals,
insomnia, emotions such as jealousy, fear and anger and lack of exercise are among the other
causes of indigestion.
The Cure:
The only effective treatment for indigestion is a thorough cleansing of the digestive tract;
adoption of a sensible diet and a change in the style of living. The best way to commence the
treatment is to adopt an all-fruit diet for about five days. After the all-fruit diet, the patient may
take to a restricted diet of easily digestible foods, consisting of lightly cooked vegetables, juicy
fruits and buttermilk for about 10 days. He may thereafter gradually embark upon a
well-balanced diet.
The use of fruits in general is beneficial in the treatment of indigestion. They flush out the
undigested food reside and accumulated faeces and re-establish health to perfect order. Being
rich in water, they clean body mechanisms thoroughly. The best among the fruits in dyspepsia is
lemon. Its juice reaches the stomach and attacks the bacteria, inhabiting the formation of acids.
Lemon juice removes indigestion by dislodging this acid and other harmful substances from the
stomach, thereby strengthening and prompting a healthy appetite.
The orange is another effective food remedy in chronic indigestion. It gives rest to the digestive
organs and supplies nutrition in a most easily assimilable form. It also stimulates the flow of
Indigestion digestive juices thereby improving digestion and increasing appetite. It creates suitable conditions for the development of friendly bacteria in the intestines.
Another fruit useful in indigestion is grapes. They are a light food which removes indigestion and
irritation of the stomach in a short time and relieves heat. Pineapple is also valuable. It acts as a
tonic in dyspepsia and relieves much of the digestives disorders of dyspeptics. Half a glass of
pineapple juice should be taken after a meal in this condition.
The sufferer from indigestion must always follow the under-mentioned rules regarding eating :
Never eat and drink together. Water or other liquids should be taken half an hour before
and one hour after a meal. Milk, buttermilk and vegetables soups are, however, foods and
can be taken with meals.
i. Never hurry through a meal. Eat very slowly and chew your food as thoroughly as
possible.
ii. Never eat to a full stomach. Always leave the table with a feeling that you could eat more.
Never sit down to a meal, feeling worried, tired, excited or in a bad temper as such
feelings temporarily paralyze the manufacture of digestive juices including hydrochloride.
iii. Do not eat if appetite is lacking. Miss a meal or two, if necessary, until real appetite
returns.
iv. Never boil vegetables, always steam them.
Do not mix too many foods at the same meal. Never eat raw vegetables and raw fruits
together as they require a different set of enzymes. Take protein and starchy foods
separate as far as possible.
v. Yogic asanas such as ardh-matsyasana, srvangasana, uttanpadasana, pavnmuktasana,
vajrasana, yogamudra, bhujangasana, shalabhasana, and shavasana, kriyas like jalneti and
kunjal, and pranayamas like kapalbhati, anuloma-viloma, and ujjai are highly beneficial in the
treatment of indigestion. Light exercises such as walking, golf and swimming also help digestion.
Water Treatment:
A daily enema should be administered to cleanse toxic bowel waste. Other beneficial water
treatments include wet girdle pack applied at night, application of ice bags over the stomach half
an hour after meals, a daily cold friction bath and alternate hot and cold hip baths at night.
Massaging of the abdomen also helps.
Recruitment is of the most crucial roles of the human resource professionals
The level of performance of and organisation depends on the effectiveness of its recruitment function. Organisations have developed and follow recruitment strategies to hire the best talent for their organisation and to utilize their resources optimally. A successful recruitment strategy should be well planned and practical to attract more and good talent to apply in the organisation.
For formulating an effective and successful recruitment strategy, the strategy should cover the following elements:
1. Identifying and prioritizing jobs - Requirements keep arising at various levels in every organisation; it is almost a never-ending process. It is impossible to fill all the positions immediately. Therefore, there is a need to identify the positions requiring immediate attention and action. To maintain the quality of the recruitment activities, it is useful to prioritize the vacancies whether to focus on all vacancies equally or focusing on key jobs first.
2. Candidates to target - The recruitment process can be effective only if the organisation completely understands the requirements of the type of candidates that are required and will be beneficial for the organisation. This covers the following parameters as well:
o Performance level required - Different strategies are required for focusing on hiring high performers and average performers.
o Experience level required - the strategy should be clear as to what is the experience level required by the organisation. The candidate’s experience can range from being a fresher to experienced senior professionals.
o Category of the candidate - the strategy should clearly define the target candidate. He/she can be from the same industry, different industry, unemployed, top performers of the industry etc.
3. Sources of recruitment - The strategy should define various sources (external and internal) of recruitment. Which are the sources to be used and focused for the recruitment purposes for various positions. Employee referral is one of the most effective sources of recruitment.
4. Trained recruiters - The recruitment professionals conducting the interviews and the other recruitment activities should be well-trained and experienced to conduct the activities. They should also be aware of the major parameters and skills (e.g.: behavioural, technical etc.) to focus while interviewing and selecting a candidate.
5. How to evaluate the candidates - The various parameters and the ways to judge them i.e. the entire recruitment process should be planned in advance. Like the rounds of technical interviews, HR interviews, written tests, psychometric tests etc.
For formulating an effective and successful recruitment strategy, the strategy should cover the following elements:
1. Identifying and prioritizing jobs - Requirements keep arising at various levels in every organisation; it is almost a never-ending process. It is impossible to fill all the positions immediately. Therefore, there is a need to identify the positions requiring immediate attention and action. To maintain the quality of the recruitment activities, it is useful to prioritize the vacancies whether to focus on all vacancies equally or focusing on key jobs first.
2. Candidates to target - The recruitment process can be effective only if the organisation completely understands the requirements of the type of candidates that are required and will be beneficial for the organisation. This covers the following parameters as well:
o Performance level required - Different strategies are required for focusing on hiring high performers and average performers.
o Experience level required - the strategy should be clear as to what is the experience level required by the organisation. The candidate’s experience can range from being a fresher to experienced senior professionals.
o Category of the candidate - the strategy should clearly define the target candidate. He/she can be from the same industry, different industry, unemployed, top performers of the industry etc.
3. Sources of recruitment - The strategy should define various sources (external and internal) of recruitment. Which are the sources to be used and focused for the recruitment purposes for various positions. Employee referral is one of the most effective sources of recruitment.
4. Trained recruiters - The recruitment professionals conducting the interviews and the other recruitment activities should be well-trained and experienced to conduct the activities. They should also be aware of the major parameters and skills (e.g.: behavioural, technical etc.) to focus while interviewing and selecting a candidate.
5. How to evaluate the candidates - The various parameters and the ways to judge them i.e. the entire recruitment process should be planned in advance. Like the rounds of technical interviews, HR interviews, written tests, psychometric tests etc.
Job sites' share in lateral hiring remains stagnant
Companies say referrals a better option.
Reasons citedJob sites are not updated regularly and hence there is no real increase in the number of registered candidates in the database.Companies feel new talent is not being registered at the job site and look at other channels for their requirement.
The share of third party job sites in lateral hiring has remained stagnant between 15 per cent and 20 per cent of total lateral hiring, according to large information technology companies.
"Contribution from job sites has remained at about 20 per cent over the last two years," says Mr Achuthan Nair, Vice President - Resourcing, Wipro Technologies. He attributes this to a better understanding of hiring costs.
Two large IT companies that did not wish to be named said they had not seen any rise in contribution from job sites.
Mr T. Sridhar, Senior Vice-President, Cognizant Technology Solutions, says there has been a marginal dip in the resumes sourced from job sites. "Jobsites are not updated regularly and hence there is no real increase in the number of registered candidates in the database," he says.
Mr Ambarish Raghuvanshi, Chief Financial Officer, Naukri.com, says despite the stagnant 20 per cent contribution, demand for hiring from job sites has not diminished. "We get about 3,000 resumes a day (more than past daily averages) for jobs in IT services companies," he says.
IT majors do not expect sourcing from third party Web sites to increase in future. But they are buoyant about employee referrals.
In most companies, over 50 per cent of lateral hiring (about 25 per cent of total hiring) is through referrals.
Of the 11,000 people hired by Wipro Technologies in the last six months, 16 per cent was through referrals.
Tata Consultancy Services (TCS) has hired 1,920 of the 16,000 people this year through referrals.
Though referrals contribute less than 1.5 per cent of lateral hiring, Mr Shantanu Dhar, Deputy General Manager - Human Resources, HCL Technologies, says the company plans to increase this percentage and will hire about 1,100 employees through referrals this year.
Referrals provide candidates with right skills and experience. Referred applications are processed within 30 days while regular applications take 60-90 days, say sources. Processing costs are reduced by at least 12 per cent, say senior consultants in industry.
Companies are encouraging referrals by compensating employees for every referred candidate hired. Cognizant pays between Rs 5,000 and Rs 50,000 per candidate depending on the level at which the referral is made.
Infosys Technologies has reward mechanisms to suit referrals at different levels and TCS has a `Buddy Lao' (Bring a buddy) scheme.
Tuesday, May 20, 2008
What makes you tick?
“When the heart of a man decides on a destination, his mind will design the map to get him there“
You might be wondering why you need to know what you want in life. Well… nothing comes by chance in life. You need to have a clear picture of where you are going. If you don’t have a clear picture of what you have in life, you will only settle for just anything that comes your way. Everything will be attractive to you and you will always say yes to every opportunity that comes your way.
The story of Neil Armstrong has been told times without number. He stood and looked at the moon and he said to his mother, ‘One day I’m going to go there’. Everybody laughed. He was less than 10 years old and there he was telling people that one day he’d go to the moon. I could imagine what kind of rejections he would have received from people. Many would have told him to forget about it, as space travel didn’t exist at that time never mind traveling to the moon.
Motto:
DREAM, PLAN, PREPARE, PERFORM, PERSIST…
How to work towards achieving the goal?
Developing a vision
Communicating
Setting goals
Setting priorities
Developing a work plan – right plan of action
Setting performance expectations
Managing performance
Preparing financial and progress reports
What the team should have?
§ Teamwork is vital for success of any organizationBelieve in “none of us is as good as all of us”
"Talent wins games, but teamwork and intelligence wins championships." --Michael Jordan
§ Enthusiastic - Enthusiasm is infectious and spreads through the team, increasing the energy level and creativity.
§ Has a "can do" attitude.
§ Commitment
§ Competence
§ Creative innovation
§ Co-ordination
§ Confidence
You might be wondering why you need to know what you want in life. Well… nothing comes by chance in life. You need to have a clear picture of where you are going. If you don’t have a clear picture of what you have in life, you will only settle for just anything that comes your way. Everything will be attractive to you and you will always say yes to every opportunity that comes your way.
The story of Neil Armstrong has been told times without number. He stood and looked at the moon and he said to his mother, ‘One day I’m going to go there’. Everybody laughed. He was less than 10 years old and there he was telling people that one day he’d go to the moon. I could imagine what kind of rejections he would have received from people. Many would have told him to forget about it, as space travel didn’t exist at that time never mind traveling to the moon.
Motto:
DREAM, PLAN, PREPARE, PERFORM, PERSIST…
How to work towards achieving the goal?
Developing a vision
Communicating
Setting goals
Setting priorities
Developing a work plan – right plan of action
Setting performance expectations
Managing performance
Preparing financial and progress reports
What the team should have?
§ Teamwork is vital for success of any organizationBelieve in “none of us is as good as all of us”
"Talent wins games, but teamwork and intelligence wins championships." --Michael Jordan
§ Enthusiastic - Enthusiasm is infectious and spreads through the team, increasing the energy level and creativity.
§ Has a "can do" attitude.
§ Commitment
§ Competence
§ Creative innovation
§ Co-ordination
§ Confidence
Social Networking in India
Social networking in India is growing and how. According to a report by IAMAI, of the total Internet user base of over 23 million in India, 8-9 per cent of users were active on social networking sites, with Orkut (having significant user base from India) making it to the Top 10 most recalled brands among Internet users in the world.
According to a report released by eMarketer on the 2007 ad spending on social networking sites, non-US spending was $335 million and by 2010 this figure is expected to rise to $970 million. There is no definite figure forthcoming on India’s contribution to this non-US spending figure. Industry experts felt there were several constraints in terms of usage deterring the influx of ad revenues in the social networking domain.
On the competition side, some Indian sites like Fropper.com, Desimartini.com, Yo4ya.com, and others are already vying to grab a larger share of the online user base in India. These sites are likely to give the likes of Orkut, Youtube, Facebook, Myspace and other popular international websites a run for their money in years to come.
Given the nascent stage of this new medium, a few Indian websites are focusing on providing user-friendly applications. Fropper.com features ‘easy blogs’ to attract new users and build communities around them, while for advertising, Microsoft recently launched Sponsored Spaces on Windows Live Spaces as one of their new ad platforms. The company boasts of an ‘easy-to-buy, easy-to-sell’ approach that it brings to its advertising solutions.
However, the general belief among advertisers in the online business is that the Web is just a new medium with a lot of buzz, and that it has no such potential to replace or affect the existence of any of the traditional media like the television, radio and print.
Roadblocks to advertising on social networking Rajnish, Head of Sales and Marketing, MSN India, said that the stability aspect of the users was a major hurdle. He added, “Currently, users are moving from site to site, and there is not much stickiness seen in their usage pattern. Until the user base becomes more stable and mature, it will be harder for advertisers to target a specific audience and thus, monetisation of content for the bloggers will take some time to kick off.”
Navin Mittal, Head, Fropper.com, pointed out that advertisers were averse to investing on social networks as Internet in India was still low in usage. Another problem deterring ads on social networking sites is that there are very few professional bloggers who blog for a living in India. It also becomes difficult for Indian bloggers to earn over the Net as the foundation has to be set in terms of creating a fan following via whatever work they do on the social networking sites.
Rehan Khan, Founder, Yo4ya.com, said that in the initial stages of the business, most websites concentrated on quality content by getting more users, engaging and binding them together in a community so that they could produce far better content on the Internet. “Advertising is secondary because until you have quality content that gets in more readership, there is no question of advertisers knocking at your door,” he added.
Split-up ratio among users and service providers The general ratio of users and services providers is 50:50. There have been a few entrants in the market such as Weblo.com, which deals in selling profiles and cities for real cash. The company plans to give 66 cents for every 10,000 impressions, and $10 for every 1,000 impressions once one crosses the 10,000 barrier.
However, Rajnish has a different view on this. He said, “It’s hard to say what the ratio would be in terms of revenue generation right now as we are yet to reach that level of functioning.”
Effect on existing models Experts believe that existing models of advertising in India are undergoing a change with growth of the online medium. Moreover, with the introduction of newer online technologies and services, the trend, which is spotted by the industry players, is that traditional models of advertising are slowly and gradually diminishing in terms of value proposition. The fact remains that advertising on social networks is more or less aligned with online advertising, and with most online advertising offering greater degree of personalisation, future looks only bright and promising for advertisers and also for the bloggers who can earn and gain popularity at the same time
According to a report released by eMarketer on the 2007 ad spending on social networking sites, non-US spending was $335 million and by 2010 this figure is expected to rise to $970 million. There is no definite figure forthcoming on India’s contribution to this non-US spending figure. Industry experts felt there were several constraints in terms of usage deterring the influx of ad revenues in the social networking domain.
On the competition side, some Indian sites like Fropper.com, Desimartini.com, Yo4ya.com, and others are already vying to grab a larger share of the online user base in India. These sites are likely to give the likes of Orkut, Youtube, Facebook, Myspace and other popular international websites a run for their money in years to come.
Given the nascent stage of this new medium, a few Indian websites are focusing on providing user-friendly applications. Fropper.com features ‘easy blogs’ to attract new users and build communities around them, while for advertising, Microsoft recently launched Sponsored Spaces on Windows Live Spaces as one of their new ad platforms. The company boasts of an ‘easy-to-buy, easy-to-sell’ approach that it brings to its advertising solutions.
However, the general belief among advertisers in the online business is that the Web is just a new medium with a lot of buzz, and that it has no such potential to replace or affect the existence of any of the traditional media like the television, radio and print.
Roadblocks to advertising on social networking Rajnish, Head of Sales and Marketing, MSN India, said that the stability aspect of the users was a major hurdle. He added, “Currently, users are moving from site to site, and there is not much stickiness seen in their usage pattern. Until the user base becomes more stable and mature, it will be harder for advertisers to target a specific audience and thus, monetisation of content for the bloggers will take some time to kick off.”
Navin Mittal, Head, Fropper.com, pointed out that advertisers were averse to investing on social networks as Internet in India was still low in usage. Another problem deterring ads on social networking sites is that there are very few professional bloggers who blog for a living in India. It also becomes difficult for Indian bloggers to earn over the Net as the foundation has to be set in terms of creating a fan following via whatever work they do on the social networking sites.
Rehan Khan, Founder, Yo4ya.com, said that in the initial stages of the business, most websites concentrated on quality content by getting more users, engaging and binding them together in a community so that they could produce far better content on the Internet. “Advertising is secondary because until you have quality content that gets in more readership, there is no question of advertisers knocking at your door,” he added.
Split-up ratio among users and service providers The general ratio of users and services providers is 50:50. There have been a few entrants in the market such as Weblo.com, which deals in selling profiles and cities for real cash. The company plans to give 66 cents for every 10,000 impressions, and $10 for every 1,000 impressions once one crosses the 10,000 barrier.
However, Rajnish has a different view on this. He said, “It’s hard to say what the ratio would be in terms of revenue generation right now as we are yet to reach that level of functioning.”
Effect on existing models Experts believe that existing models of advertising in India are undergoing a change with growth of the online medium. Moreover, with the introduction of newer online technologies and services, the trend, which is spotted by the industry players, is that traditional models of advertising are slowly and gradually diminishing in terms of value proposition. The fact remains that advertising on social networks is more or less aligned with online advertising, and with most online advertising offering greater degree of personalisation, future looks only bright and promising for advertisers and also for the bloggers who can earn and gain popularity at the same time
Romantic/Sad Shayaris
Tumse doori ka ehsaas jab satane laga,
Tere saath guzra har lamha yaad aane laga,
Jabbhi tumhe bhulne ki koshish ki,
Ae dost tu dil ke aur paas aane laga…..
Jinki Tamana Dil Mai Thi …
Judai Ab Hum Unki Sehte Hain…
Furasat Nahi Unhe Humse Kuch Batein Karne Ki…
Isliye Ab Hum Har Waqt Khamosh Rehte Hain...
Ishq Karne Wale Aankho Se Ankho Ki Baat Samajh Lete Hain,
Sapno Mein Mil Jaye To Mulakaat Samajh Lete Hain ,
Rota To Ye Aasman Bhi Hai Apni Dharti K Liye,
Par Log Use Barsaat Samajh Lete Hain……
Har Dil Ka Ek Raaz Hota Hai,
Har Baat Ka Ek Andaz Hota Hai ...
Jab Tak Na Lage Bewafai Ki Thokar ,
Har Kisi Ko Apni Pasand Par Naaz Hota Hai...
Unhey To Fursat Nai Milne Ki Humse,
Aur Hamara Waqt Gujarta Hai Unki Farirayad Karke...
Agar Aye Wo Meri Maut Pe,
To Keh Dena Abhi Soye Hain Tumhe Yaad Karke…
Hamara har lamha chura liya aapne
ankhon ko ik chand dikha diya apne
Hame zindagi to dee kisi aur ne
par pyar itna dekar jina sikhadiya apne
Romantic Shayaris
Wo Waqt Wo Lamhe Kuch ajeeb honge
Duniya me hum khush Naseeb honge
Door se jab itna yaad karte hai aapko
Kya hoga jab aap humare kareeb honge?
Kalam tha haath mey likhna sikhaya apne
Takat thi haath mey hausla dilaya apne,
Manzil thi saamne raasta dikhaya apne,
Hum to sirf dost the, AASHIQ BANAYA aapne
Najre Jhuki to Paimane bane,
Dil tute to Maikhane bane,
Kuch to jaroor khas hai aap mein...
Hum yoon hi nahi aapke Deewane bane…
Khud Ko Khud Ki Khabar Na Lagay
Koi Achha Bhi Is Qadar Na Lagay
Aap Ko Dekha Hai Bas Us Nazar Say
Jis Nazar Say Aap Ko Nazar Na Lagay
Betaab tamannao ki kasak rehney do,
Manzil ko paney ki kasak rehney do,
Aap chahe raho nazron sey door,
Par meri aankhon mein apni ek jhalak rehney do.
Tum mujhe bhul na paoge,
Is kadar hum tumhe yaad aayenge...
Yakeen na aaye to aaine me dekhna,
Teri aankhon me hum nazar aayenge....
Duniya me hum khush Naseeb honge
Door se jab itna yaad karte hai aapko
Kya hoga jab aap humare kareeb honge?
Kalam tha haath mey likhna sikhaya apne
Takat thi haath mey hausla dilaya apne,
Manzil thi saamne raasta dikhaya apne,
Hum to sirf dost the, AASHIQ BANAYA aapne
Najre Jhuki to Paimane bane,
Dil tute to Maikhane bane,
Kuch to jaroor khas hai aap mein...
Hum yoon hi nahi aapke Deewane bane…
Khud Ko Khud Ki Khabar Na Lagay
Koi Achha Bhi Is Qadar Na Lagay
Aap Ko Dekha Hai Bas Us Nazar Say
Jis Nazar Say Aap Ko Nazar Na Lagay
Betaab tamannao ki kasak rehney do,
Manzil ko paney ki kasak rehney do,
Aap chahe raho nazron sey door,
Par meri aankhon mein apni ek jhalak rehney do.
Tum mujhe bhul na paoge,
Is kadar hum tumhe yaad aayenge...
Yakeen na aaye to aaine me dekhna,
Teri aankhon me hum nazar aayenge....
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