The Power of Newspapers

Newspapers can be an important component in any advertiser's media mix.
Newspapers give advertisers significant local reach. They are the voice of their community.
• On an average weekday, 50% of U.S. adults read a newspaper and 2.3 people read each copy of a newspaper.1
• On an average Sunday, 57% of U.S. adults read a newspaper – that's more than watch the Super Bowl.1
• Newspapers are the #1 source for local news.2
Newspapers help advertisers reach an attractive demographic.3
• Readers tend to be highly educated and affluent, have higher Internet penetration and shop online more frequently.
• Readers say that the newspaper is "an important part of their daily routine," and that "reading the newspaper is relaxing to me."

Newspapers are a key resource for shopping information that drives consumers to make purchases – online and offline.3
• 84% say they visited a retail store as a result of newspaper advertising.
• 60% said they visited a website to learn more about a product or service seen in a newspaper ad.
• 50% said they bought something online after seeing a newspaper ad.

Newspapers are relevant throughout the purchase cycle.
Consumers refer to newspaper ads whether they're gathering product information or deciding which merchant offers the best price.

Steps to building a newspaper campaign

1. Choose newspapers based on geography, circulation size, ad size availability, section availability, and other criteria.
2. Select day(s)-of-week, desired section, and ad size for each desired publication.