The Power of Newspapers

Newspapers can be an important component in any advertiser's media mix.
Newspapers give advertisers significant local reach. They are the voice of their community.
· On an average weekday, 50% of adults read a newspaper and 2.3 people read each copy of a newspaper.
· On an average Sunday, 57% of adults read a newspaper – that's more than watch the TV News · Newspapers are the #1 source for local news.
Newspapers help advertisers reach an attractive demographic.
· Readers tend to be highly educated and affluent, have higher Internet penetration and shop online more frequently.
· Readers say that the newspaper is "an important part of their daily routine," and that "reading the newspaper is relaxing to me."
Newspapers are a key resource for shopping information that drives consumers to make purchases – online and offline.
· 84% say they visited a retail store as a result of newspaper advertising.
· 60% said they visited a website to learn more about a product or service seen in a newspaper ad.
· 50% said they bought something online after seeing a newspaper ad.
Newspapers are relevant throughout the purchase cycle.Consumers refer to newspaper ads whether they're gathering product information or deciding which merchant offers the best price.